Every project begins somewhere. Sometimes it starts with packaging that needs to stand out on a shelf, an e-commerce reveal, an over-the-top influencer box, a retail display built to earn attention, or an immersive branded space. Other times, it begins with a rough sketch, a product launch, or just an idea that hasn't found its shape.
My own path began in traditional print design, working across automotive, technology, and action sports. As that work expanded into trade show concepts for SEMA, ICAST, and Interbike, the ideas began moving off the page and into physical space. That transition naturally led to three-dimensional design, at the intersection of strategy, storytelling, structure, and production.
3D conceptual design is my primary lane and the part of the process I genuinely love. It allows me to give form to an idea. When a program that requires art moves into production, my print background allows me to carry the graphics forward as well, preparing production-ready, large-format mechanicals for POP displays, folding cartons, rigid setup boxes, and flexo-printed packaging.
Because ideas rarely stay in one medium, I've expanded into web design, SEO, Google and social media advertising, and short and long-form video content. Together, these capabilities create continuity between what a customer sees online, in advertising, through packaging, and at retail, allowing me to support brands across a broader omnichannel experience.
Based in Southern California, I work remotely with brands, agencies, startups, and production partners across the U.S., Canada, and Mexico.
A package, display, or branded environment is never experienced in isolation. I consider where it will live, how someone will encounter it, and what the idea needs to communicate in that moment. The goal is to create something that earns attention, serves a clear purpose, and feels unmistakably connected to the brand around it.
Three-dimensional rendering allows an idea to be explored before it is built. Scale, proportion, materials, graphics, and the surrounding environment can all be considered early, giving clients and production partners a clearer understanding of the concept while there is still room for it to evolve.
My experience extends beyond the rendering. I understand the materials, print processes, structural considerations, budgets, and manufacturing realities that influence how a concept moves forward. These considerations are part of the design process from the beginning, helping ambitious ideas remain grounded in what can realistically be produced.
Because ideas rarely stay in one medium, I look for continuity across packaging, retail, digital, advertising, and branded environments. Each touchpoint may serve a different purpose, but together they should feel like part of the same story.
As an independent designer, I remain personally involved throughout the project. I work directly with brands, agencies, and production partners, listening carefully, asking questions, and helping shape the idea as it develops. The best work rarely arrives fully formed. It comes through an open exchange of ideas and a shared commitment to making the result as strong as it can be.
